Pond's Institute: Ultra Silk
The corporate version of the Ponds Institute's Ultra Silk media campaign included a 12-minute program which traced the creation of this product.
It included an interview with the Head Chemist of Ponds Institute, who supervised the making of Ultra Silk.
Ingredients were filmed to highlight their unique properties
and accentuate the care in their selection. throughout 1998.
Client: Pond's Institute
Agency: Cairnes & Associates
Producer: Fred Anderson
Director, Camera: Eric Marciano
Editor: Scott Cookson
Music: Moby
