Macy's Herald Square Video Billboard

Technological advances in large screen, high resolution video displays have revolutionized the world of outdoor advertising. Macy's Flagship Department store, located at the heart New York Cities Herald Square, understands the power this kind of dynamic billboard has in drawing customers off the sidewalk and into their store.

Content producers for Macy's Jumbotron Video Screen must create exciting and graphically bold presentations that cut through the visual clutter of America's busiest city.

American Montage, in association with Imelt, conceived this motion graphics advertisement for Macy's Clothing department. Based loosely on the idea of a photographer viewing proof sheets, this After Effects project was produced solely by animating pre-existing catalogue images.